Why should you get to know your customers better? How to segment your target group in the e-shop?
What is marketing automation?
Find out what is the definition of marketing automation and what are its benefits for e-commerce business
How does marketing automation help you recover abandoned shopping baskets?
Learn how to use marketing automation to encourage customers to complete transactions in your online shop
How to plan effective communication cycles with customers?
What is the customer life cycle? How to plan effective communication with recipients according to its principles?
When is it worth to start using the shop platform?
Check what should be considered when choosing an online shop platform and when to decide on its implementation
Marketing automation – facts and myths
Read the article and find out what are the most popular myths and the most important facts related to marketing automation
Is it worth to take part in Black Friday?
Is it profitable to take part in Black Friday? What are the benefits of participating in this promotional campaign? Read the article and find out
The use of artificial intelligence in marketing automation
Find out what modern online stores can gain with the use of artificial intelligence
Social media channels useful in e-commerce
Read the article and find out how to use the potential of social media and how to choose social media for an online shop
Everything you should know about the site migration – best practices
Check what to look for when performing website migration and how to prevent loss of visibility in search results
5 ways to save abandoned baskets
Find out why consumers are not completing transactions and learn 5 ways to save abandoned shopping carts
What is performance marketing and why is it worth optimising advertising activities in e-commerce?
Read the article and find out what performance marketing is and what factors you need to consider when optimising performance marketing activities