Why is it worth using GA in an online shop and what information does it provide about users?
What is artificial intelligence?
Which areas use the artificial intelligence technology and how beneficial it can be in e-commerce?
What is AOV?
How to calculate, interpret and improve the AOV indicator for your e-shop?
What factors affect the AOV?
Find out what the AOV indicator is responsible for and how to increase the value of the shopping basket
Churn – customer’s life cycle in e‑commerce
Four proven ways to build long-term relationships with customers and prevent them from migrating
CCR in e-commerce
How many of your clients give up shopping in your e-shop and why?
Basic indicators in e-commerce
Five most important e-commerce indicators that allow you to analyse the effectiveness of each online shop